Construct-A-Bear Pronounces Three-Method Partnership With Construct-A-Bear Basis, First E book, and Busload Of Books Tour, To Present 150,000 Free Books to Excessive-Want Communities Throughout The Nation

ST. LOUIS, Sept. 9, 2022 /PRNewswire/ — Construct-A-Bear Workshop ( NYSE: BBW) celebrates its favourite day of the 12 months right now, Nationwide Teddy Bear Day, with the launch of its latest furry buddy, Learn Teddy, to help its ongoing youngsters’s literacy efforts and encourage a love of studying amongst youngsters. This traditional brown bear has tremendous smooth fur with an irresistibly cute smile and will be paired with enjoyable clothes and accessories, together with the brand new “My Weekend is Booked” tee and E book wristie. Proceeds from every buy will go to help Construct-A-Bear Basis and its partnership with First E book. Construct-A-Bear Basis can be donating 20,000 teddy bears to Title 1 colleges within the First E book community to supply studying buddies to youngsters in under-resourced communities to assist construct self-confidence and a love of studying. Youngsters’s literacy is without doubt one of the core areas of giving at Construct-A-Bear Basis, which introduced its partnership with First E book earlier this 12 months in honor of the model’s 25th anniversary. 

First E book is the biggest on-line neighborhood of educators serving youngsters dwelling in poverty, constructing a path out of poverty by instructional fairness. In a three-way partnership between First E book, Construct-A-Bear Basis, and the Busload of Books Tour, the organizations will present 150,000 free books to college students and educators in high-need communities throughout the nation.

All through the 2022-2023 college 12 months, Matthew Swanson and Robbi Behr—the writer/illustrator duo behind fashionable image books and illustrated center grade novels comparable to The Cookie Chronicles sequence and All over the place Marvel—will spend the 2022-2023 college 12 months on the Busload of Books Tour. This final highway journey will go to Title I colleges in all 50 states handing out free books to college students and lecturers who in any other case would not have entry to them. They’re going to be joined on this journey by their 4 youngsters, the household canine and their very personal particular Learn Teddy. Watch Robbi and Matthew, together with their youngsters, make the very first Learn Teddy who will journey alongside on their journey over the following 12 months.  

Comply with alongside as they chronicle their adventures on their Instagram channel 

“Training and studying are so vital to the trajectory of a younger kid’s life. Figuring out that entry to training and studying is a key indicator of a kid’s success by highschool and past is why we’ve got made this a core pillar of our Basis’s efforts,” stated Voin Todorovic, President of Construct-A-Bear Basis. “We’re happy that Construct-A-Bear Workshop is supporting our literacy efforts with the launch of Learn Teddy and the partnership with First E book and the Busload of Books Tour.”

“We’re thrilled to be celebrating Nationwide Teddy Bear Day with a give attention to studying and literacy. Septem-BEAR is the right time to launch Learn Teddy in help of our model’s literacy efforts, with youngsters beginning a brand new college 12 months. Analysis exhibits studying to a stuffed animal can construct self-confidence with youngsters, and likewise be a therapeutic device, and our hope is that Learn Teddy will now encourage our youngest friends to snuggle up with their furry buddy and browse a favourite story,” stated Sharon Value John, President and Chief Government Officer of Construct-A-Bear. “By partnering with First E book and supporting our Basis’s efforts, we are able to work collectively to make sure that much more youngsters may have entry to a beloved e book and bear.”

“Our aim at First E book is to supply youngsters in underneath resourced communities with the books and assets they should study and thrive,” stated Dana Bond, Senior Vice President, Strategic Alliances for First E book. “We’re so grateful for our magical partnership with Construct-A-Bear, taking {that a} step additional offering a comfortable, reassuring studying buddy to encourage youngsters to interact in studying.”


Construct-A-Bear Basis provides just a little extra coronary heart to life by sharing hugs, inspiring creativity, and supporting these in want. A 501(c)3 group, Construct-A-Bear Basis’s core focus is to help youngsters’s literacy packages as a path to social and academic fairness. Construct-A-Bear Basis additionally supplies monetary and furry buddy donations to organizations that help youngsters’s well being and wellness, catastrophe aid, and households in want of important provides. Since 1997, Construct-A-Bear has donated greater than $22 million and 1.5 million furry buddies to charitable causes all over the world. For extra data, please go to


Construct-A-Bear is a multi-generational world model targeted on its mission to “add just a little extra coronary heart to life” interesting to a wide selection of shopper teams who benefit from the private expression in making their very own “furry buddies” to have fun and commemorate life moments. Practically 500 interactive brick-and-mortar retail areas operated by a wide range of codecs present friends of all ages a hands-on entertaining expertise, which frequently fosters an enduring and emotional model connection. The corporate additionally affords participating e-commerce/digital buying experiences on together with its on-line “Bear-Builder”, the animated “Bear Builder 3D Workshop” and its age-gated adult-focused “Bear Cave“. As well as, extending its model energy past retail, Construct-A-Bear Leisure, a subsidiary of Construct-A-Bear Workshop, Inc., is devoted to creating participating content material for teenagers and adults that fulfills the corporate’s mission, whereas the corporate additionally affords merchandise at wholesale and in non-plush shopper classes by way of licensing agreements with main producers. Construct-A-Bear Workshop, Inc. posted complete income of $411.5 million in fiscal 2021. For extra data, go to the Investor Relations part of


Creator/illustrator duo Mathew Swanson and Robbi Behr will spend the 2020-2023 college 12 months touring the nation in a tiny dwelling college bus, visiting Title I elementary colleges in all 50 states, doing displays on artistic empowerment, giving freely 25,000 books, and facilitating the first-ever large-scale research of how writer/illustrator visits impression literacy and creativity amongst elementary age college students.

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